Commercial Viability


The ability of a product or service to attract and retain customers in a profitable business model.

Navigate with a Commercial Compass

RQR PARTNERS® invests using decades of executive global life science experience with a mission to transform innovative medical device, diagnostic and digital health technologies into commercially viable products. Our team of commercial, scientific, regulatory and financial experts partner with innovators to bring proven technologies to market. Our ability to gain market access in the USA, China and Europe allows us to capture commercial value on a global scale. We collaborate with the innovator, our strategic networks and investment partners to unleash the true value potential by utilizing existing commercial channels.


Chart Your Course of Commercial Viability

The COMMERCIAL VIABILITY ACADEMY® is a free, invite-only, online course where med-tech innovators engage world-class specialists from leading global life science corporations. As an innovator, your most valuable assets are your time and money. Therefore, the Academy provides innovators with candid, unparalleled strategic guidance to establish a successful commercial pathway to commercialization in the two largest healthcare markets, the US and China.

Our mission is to create the best platform to help med-tech innovations succeed, regardless if they move forward with RQR as an investor. We believe the value of your innovation should not be determined by a slide, spreadsheet or presentation skills. The COMMERCIAL VIABILITY ACADEMY® is an in-depth engagement for understanding the commercial viability of your innovation and to be considered for funding.

During the Academy, innovators will incorporate guidance from industry experts to develop a COMMERCIAL VIABILITY MAP® , a strategic blueprint to guide your success and a method to demonstrate the commercial viability of your innovation to attract investors.

  • Invaluable Guidance From Industry Experts
  • Investment Consideration
  • Meaningful Connections With Leading Entrepreneurs

Meet the RQR Team

  • Jim Sargent

    Managing Partner

    Jim is the Managing Partner and founder of RQR PARTNERS®. Jim’s focus is our corporate development in international markets. With over 25 years of experience in executive and general management roles within life sciences, including his expatriate assignments, he brings a truly global lens when it comes to evaluating potential investments. His active participation as a facilitator in our global COMMERCIAL VIABILITY ACADEMY® programs makes him uniquely qualified to identify potential portfolio investments for both commercial viability and precommercial exit.

  • Adam Wang

    Chief Chinese Commercial Advisor

    Adam Wang, MD, is our Commercial Advisor for greater China. With over 20 years of executive experience leading medical device companies, including designing and implementing commercial strategies for new medical devices in China, he allows us to recognize an innovation’s full global potential. He was the first employee of St. Jude Medical China, founding and managing the company's Cardiac Rhythm Management (CRM) division. He later led the CRM team for Boston Scientific China, reorganizing the commercial structure while redesigning the market strategy. Most recently he served as General Manager of Optomed China, founding and managing Optomed's wholly owned Chinese subsidiary. In this role he was responsible for leading and introducing the company's novel non-mydriatic hand-held fundus camera technology to the country, expanding the market from ophthalmology into diabetic management.

    Mr. Wang began his career in clinical practice as a surgeon at Shanghai Huadong Hospital after graduating from Shanghai Medical College of Fudan University. He also holds an EMBA from China Europe International Business School and a Certificate in Strategic Marketing from the University of Michigan.

  • Tony Hessburg

    Partner, Operations

    Tony brings proven, forward-thinking commercialization, business strategy, digital transformation, marketing, branding and technology implementation. He has deep experience working with European companies on developing commercial pathways and managing US marketing and channel efforts.

    Tony runs the RQR free, invite-only med-tech innovator online school with the mission to create the best environment to help med-tech innovations succeed, regardless if they move forward with RQR as an investor.

    Founder of a marketing and technology services provider, Tony brings comprehensive experience working with startups to leading global brands including Allaction Sports Group, Blattner Energy, Aveda, Crestliner, Clarins, Coloplast, Deluxe, Eyemart Express, HOYA, Laura Mercier, LensCrafters, M Health C.O.R.E., Nyakio, Ottobock, Palmer Snowboards, Pearle Vision, Polaris, Power Plate, Ranger Boats, Ray Ban, Red Bull, Trek, Victory Motorcycles, Unicef and Vision-Ease.

  • Richard Faber

    Partner, Finance

    Richard is our Chief Financial Officer with extensive experience in transactional services and acquisition integration. Previously as Chief Financial Officer of Vision-Ease Lens, Richard successfully led the sale of the company. Preceding Vision-Ease, he served concurrent roles as Managing Director for Carlson Marketing operations in Australia & New Zealand and Chief Financial Officer Asia Pacific for Carlson Companies, a travel, marketing and hospitality enterprise. Prior to this, Richard served in a variety of controller, M&A, strategy and business development positions with Cargill, Incorporated, the largest private Agra processing and trading company. Richard is a CPA and holds a Masters of Business Administration from the University of Notre Dame and was recognized as the 2008 CFO of the Year by Minneapolis St. Paul Business Journal.

  • James Joslin

    Partner, Legal

    As General Counsel for RQR, Jim brings more than 20 years of experience managing complex commercial transactions and disputes. Jim’s experience includes executive-level positions at Honeywell International Inc., where he was general counsel of Honeywell Resins & Chemicals and Chief Litigation Counsel of Honeywell Automation & Control Solutions. Before joining Honeywell, Jim was a partner at Kirkland & Ellis LLP in Chicago, where he practiced for thirteen years. At Kirkland, Jim served as lead trial counsel in commercial, financial, restructuring and technology related disputes. Jim also advised many of Kirkland’s private equity clients on a wide range of matters. Jim began his legal career as law clerk for the Honorable Karen Nelson Moore on the United States Court of Appeals for the Sixth Circuit.

  • Brian Wallenfelt

    Chief Intellectual Property Counsel

    Brian is a registered patent attorney at Wallenfelt Law PLC. His practice focuses on strategic patent counseling, prosecution, and licensing in medical device and computer/software technologies. Brian helps clients with, for example, patent application preparation and filing, prosecution (i.e., communicating with the USPTO during the patent examination process), patentability and freedom-to-operate searches, infringement and validity analysis, and licensing.

    Brian has represented clients of all sizes. A few of his more well-known clients include Cochlear Corporation, WelchAllyn/Hill-Rom, Beckman Coulter, Brown University, Spotify, Google, Microsoft, Adobe, and Twitter. Prior to forming his own firm, Brian worked at the national IP boutique firms for 7+ years. Prior to his legal career, Brian served in various engineering and management roles at multiple technology and medical device companies—ranging in maturity from early-stage startup to established multinational. He is a prolific inventor with over twenty patent applications filed, many of which have now issued as patents.

  • Patrick Lichter

    Product Development

    Patrick Lichter is a partner of RQR PARTNERS® and the founder & CEO of Koronis Biomedical Technologies (KBT), our Research and Development partner. KBT is an R&D firm fully dedicated to developing biomedical innovations with SBIR funding. With his experienced team of electrical, biomedical, mechanical, and computer engineers, Patrick and his team have successfully developed dozens of technologies that have gone on to be licensed for commercialization. His success in navigating the SBIR process over a 15-year period has resulted in an impressive award rate of 30% in SBIR grant funding.

  • London Krueger

    Commercial & Marketing

    Mrs. Krueger is a medical marketing management professional with a long career in medical devices. She has had the opportunity to work in the orthopedic spine, cardiology, oncology and diabetes markets as well as consult on numerous marketing projects in the healthcare industry. London’s expertise includes marketing and portfolio strategy, new product launch, sales and physician training, key opinion leader development and management, product life-cycle planning, sales channel evaluation, market development and tactical implementation.

    Mrs. Krueger received her Master’s degree in International Management from Thunderbird School of Global Management in Phoenix. AZ. She has held management positions in large strategic companies such as Boston Scientific and Medtronic. She now consults for select clients in strategic planning, business development, sales channel evaluations, distributor management, and regional commercialization.

  • Laurie Lewandowski

    Regulatory & Quality

    Laurie has over 25 years of experience in regulatory affairs and quality assurance in both global corporations (Guidant – now Boston Scientific, Medtronic, Wright Medical) and start-ups (including r4 Vascular, Radux , APT-Medical, Pillar Palatal, Aqure Medical). Her expertise in supporting design, development, manufacturing and quality management has led to approvals and clearances of a variety of medical devices and successful audit outcomes.

  • Dr. Arjun Sharma

    Clinical Science

    Arjun Sharma, MD, FACC is a partner of RQR PARTNERS® and provides expertise in the area of clinical science validation. Dr. Sharma is trained as a cardiac electrophysiologist and has 25 years of experience in academic (Canada) and private practice medicine (California). Dr. Sharma was the Vice President of Medical Safety at Boston Scientific Corporation CRM, where he worked for 9 years. In this capacity Dr. Sharma worked closely with the Quality and Regulatory groups to monitor current products lines, participate in FDA meetings, and monitoring safety in clinical trials.

Contact Us